AENORmás

Plan for a digital presence and inbound marketing

OBJECTIVE

Create the plan for the content which would support the online strategy as defined by the AENORmás portal and also the production of the videos using the information provided by AENOR.

SOLUTION

Produce a group of more than 70 videos describing the advantages to companies to use AENOR’s knowledge and knowhow of standards and regulations. Create a visual communication concept based on the value of features which add value and prestige to a brand as excellent as AENOR:
. Quality video and photography
. Correct length of video
. Cleanup of the image
. Content of value to the end client